India, Aug. 21 -- McDonald's Japan has canceled a highly anticipated collaboration with the One Piece franchise, originally set to launch on August 29, as part of a broader review of its promotional policies.
The campaign, which planned to distribute One Piece Card Game-themed merchandise in Happy Meals, has been indefinitely postponed, the company announced on its official website. Customers will instead receive toys from previous promotions during the interim.
The decision comes in the wake of a troubled Pokemon Trading Card Game campaign earlier this summer that spiraled into chaos across McDonald's outlets nationwide. The Pokemon promotion, which featured exclusive cards and themed toys, quickly became a target for scalpers.
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