India, May 6 -- James Murdoch is currently in talks to buy assets from Vox Media, which includes New York magazine and its podcast division. This deal could total more than $300 million, according to some insiders.
Murdoch plans to make this purchase through his investment firm, Lupa Systems, and it could really boost his influence in the U.S. media scene. It's still unclear whether Vox Media is in talks with other potential buyers.
Vox has been considering a sale, either a full one or a piecemeal one, due to ongoing struggles in the digital media world, such as declining ad revenue and shifting audience habits.
The assets on the table include New York magazine's well-known brands like The Cut, Vulture, and Intelligencer, and Vox's podca...