India, July 17 -- Heavy metal icons Iron Maiden have entered into a strategic partnership with Swedish entertainment company Pophouse, which has acquired a stake in the band's publishing and master recording rights, as well as its name, image and likeness rights.
The partnership is aimed at expanding Iron Maiden's brand through new creative ventures, including immersive fan experiences, digital projects and a major cinematic production based on the band's ongoing "Run For Your Lives" world tour.
Iron Maiden Manager Rod Smallwood said, "I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never...