India, May 4 -- Digital interactive entertainment provider Electronic Arts Inc. (EA) Monday announced a multi-year collaboration with digital payments major Visa Inc. (V) to deliver the next generation of immersive, player-first experiences across EA SPORTS franchises.
The partnership will be boffering in-game rewards and experiences for EA SPORTS' global community of fans. EA SPORTS will create tailored content as part of the partnership to drive meaningful and measurable value for partners and players alike.
The partnership will introduce immersive experiences that feel organic, premium and contextually relevant, leveraging dynamic technology designed to enhance gameplay without disrupting the experience.
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