India, April 19 -- Harmonic (HLIT) announced that DIRECTV is modernizing its U.S. direct-to-home (DTH) video platform using Harmonic's VOS Media Software. This cloud-native solution is designed to streamline DIRECTV's playout-to-delivery workflow, lowering operational costs while ensuring scalable, high-quality video delivery across its extensive lineup of linear channels.

The VOS Media Software provides a complete end-to-end workflow within DIRECTV's private data center. It manages ingest, advanced playout, ad insertion, branding, premium encoding, and statistical multiplexing to deliver broadcast-quality linear channels via satellite. With its playout capabilities, the software supports ad insertion across DIRECTV's high-value linear and...