India, Aug. 21 -- Cracker Barrel is shedding a major piece of its identity in a bid to modernize. The Southern-inspired casual dining chain unveiled a new logo this week, eliminating the familiar man-and-barrel imagery that has defined the brand since 1977.
The new design features a simplified barrel shape while preserving its signature color palette.
The logo change is part of a sweeping $700 million transformation plan that includes new advertising, an updated menu featuring fall-themed items, and remodeled restaurants with brighter interiors and fewer country trinkets.
Chief Executive Officer Julie Felss Masino has emphasized that the overhaul is designed to make the 56-year-old chain feel more relevant to today's diners. "The way we ...