India, Aug. 10 -- UK Prime Minister Andy Burnham has announced that he will be rolling out a series of "everyday fixes" to help people with the cost of living, kicking off with two measures on Sunday.

The new Prime Minister said he plans to ban retailers from making misleading claims to customers about discounts.

"Pretend prices" and deceptive deals will be a thing of the past under the Prime Minister's plans to ban retailers from making misleading claims to customers about discounts. Shoppers have increasingly complained about outlets artificially inflating prices to give a false sense of value, such as increasing them only to then immediately advertise 'discounts' to make savings look larger than they really are.

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