India, Aug. 25 -- Biogen Inc. (BIIB) has selected Veeva Systems (VEEV) Veeva Vault CRM as its global customer relationship management platform, strengthening its digital infrastructure to support commercialization efforts.
Vault CRM will serve as the business foundation for Biogen's sales operations, enabling the company to streamline engagement with healthcare providers and accelerate delivery of therapies to patients.
Veeva executives highlighted the platform's adaptability for complex therapies and its role in ensuring faster access to medicines worldwide.
Biogen's global CIO, Guy Hadari, emphasized that the move reflects a deepening of the company's strategic partnership with Veeva, citing shared commitments to innovation and custome...