India, Aug. 19 -- Accenture (ACN) has acquired Superdigital, a U.S.-based social and influencer marketing agency, integrating it into Accenture Song to expand end-to-end social marketing capabilities spanning audience strategy, content creation, commerce, and performance measurement.
Founded in 2013, Superdigital's 40+ creators, strategists, and managers are known for short-form video expertise, platform-native content, and data-driven community building.
This acquisition strengthens Accenture Song's ability to deliver growth and cultural relevance to clients across technology, consumer goods, gaming, and entertainment sectors.
Sean Lackey of Accenture Song highlighted that evolving marketing demands, driven by AI and consumer expectatio...