Nigeria, June 20 -- TikTok and the International Chamber of Commerce (ICC) have launched the Digital Commerce Labs, an initiative designed to help micro, small and medium-sized enterprises (MSMEs) build a strong digital presence, reach more customers, and grow in today's digital economy.

The initiative, which kicked off in Lagos on Thursday, is supported by the National Information Technology Development Agency (NITDA) and the Lagos State Employment Trust Fund (LSETF). The event brought together small businesses, entrepreneurs, digital content creators, business associations, government and industry stakeholders.

The programme will provide practical training in digital marketing, content creation, audience engagement, online sales, arti...