The Sundiata Post Model (6): Institutional success and its four levels, By Max Amuchie
Nigeria, Aug. 9 -- In the preceding articles, I have argued that the twenty-first-century newsroom must evolve into a knowledge-producing institution; situated that proposition within a broader intellectual tradition; introduced the Dual Engine Architecture through which journalism and knowledge production become mutually reinforcing; and proposed the Realm of the Long Term together with its Seven Pillars as the institutional foundations of enduring organisations.
A natural question now arises.
How should the success of such an institution be measured?
For decades, the commercial media industry understandably prioritised audience size and print circulation. With the rise of digital journalism, these traditional measures were increasing...
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