Nigeria, May 30 -- A new study has raised concerns over tobacco companies' growing efforts to attract women and girls in Nigeria through flavoured products, social media promotions and claims that emerging products such as vapes and e-cigarettes are safer alternatives to conventional cigarettes.

The study, presented by Gatefield, an Abuja-based public policy firm, found widespread exposure to tobacco-related content among women across five African countries and highlighted regulatory gaps surrounding emerging tobacco and nicotine products.

The findings were unveiled on Friday during a virtual event ahead of World No Tobacco Day, observed annually on 31 May to raise awareness about the dangers of tobacco use and advocate stronger tobacco...