Nigeria, May 8 -- Lanre Shittu Motors (LSM) and Industry Nite have introduced the LSMi Creative Hub, a Lagos-based initiative aimed at strengthening the business, production and commercial sides of Africa's creative industry.

Situated in Oniru, Lagos, the project is designed as a shared ecosystem where creators, vendors and entertainment entrepreneurs can produce content, showcase talent and access commercial opportunities within a single space.

The organisers said the initiative was developed in response to recurring challenges within the creative sector, particularly around infrastructure, monetisation and access to broader markets.

Built around a "Create, Showcase and Commercialise" structure, the Hub is expected to provide support ...