Nigeria, Feb. 17 -- The National Data Protection Commission (NDPC) has launched a probe into e-commerce platform Temu over an alleged breach of the Data Protection Act, involving the personal data of 12.7 million users in Nigeria.

The commission confirmed the investigation in a statement issued by its head of legal, enforcement and regulation, Babatunde Bamigboye, on Monday.

The NDPC noted that the investigation into Temu was triggered by concerns around online surveillance through personal data processing, accountability, and data minimisation.

The Chinese platform made its entry into the Nigerian market in late 2024, accompanied by an intense marketing drive across social media platforms and mobile app stores.

According to the commi...