Nigeria, Oct. 8 -- For years, many Nigerians have depended on word-of-mouth recommendations or social media referrals to find artisans and professionals, often with disappointing results.

This gave rise to HAGO Africa, a digital service marketplace designed to help customers find trusted service providers, from everyday artisans to top-tier professionals.

Samuel Imoisili, Founder and CEO of HAGO Africa, spoke at a media briefing on Tuesday. He said that the new mobile app connects users to verified local service providers for everything from fixing a leaking tap to finding a last-minute makeup artist.

According to him, the aim is to make everyday service delivery more convenient, transparent, and trustworthy.

He said: ''We want to cha...