Nigeria, April 13 -- One of Nigeria's leading niche fragrance retailers, Seinde Signature, has cast Nollywood actor Deyemi Okanlawon for a stage performance as it prepares to host internationally acclaimed perfumer Sarah Baker for a multi-city product launch in Nigeria.
The partnership highlights the growing intersection between Nigeria's luxury retail sector and the global niche fragrance market, a space defined by artisanal production, storytelling, and limited-edition scents that contrast with mass-market perfumes.
According to the company, the collaboration will coincide with the Nigerian debut of two of Baker's signature creations, Velvet Vendetta and Vava Vanilla, which will be showcased across three major cities, Abuja, Port Harcou...