Nigeria, Aug. 4 -- MTN Nigeria has officially launched the 'Next Afrobeats Stars' show to discover and nurture talents in the Afrobeats industry.

During a media parley on Saturday night in Lagos, the telecommunication company told PREMIUM TIMES that the show will be a transformative opportunity for the up-and-coming Afrobeats artistes to achieve their dreams.

The newly launched show's highlights also included choreographic demonstrations of Afrobeats genealogy, from Fela Anikulapo's Afrobeat to the new era of Afrobeats.

While stating the purpose of the show, MTN Nigeria's Chief Marketing Officer, Onyinye Ikenna-Emeka, said that the show, which will award $100,000 to the winner, will include talent competitions, mentorship sessions, and...