MG SELECT launches the Couture Edition of M9 at INR 84.94 Lakh and Cyberster at INR 87.49 Lakh

New Delhi, Aug. 6 --

Gurugram (Haryana) [India], August 6: MG SELECT, the luxury brand channel of JSW MG Motor India, today announcedlaunchprices of the Couture Editions of the MG M9at INR84.94 Lakh and MG Cybersterat INR87.49 Lakh.TheseCoutureEdition luxuryvehicles,created in partnership withinternationally acclaimeddesignerGaurav Gupta, markthe moment Gupta's design language moves fully from the runway to the road.

The collaboration began earlier this year at the opening of Gupta's menswear flagship in New Delhi, wherean interpretationofthe MG Cyberster first hinted at what couture and automotive design mightachievetogether.

Guptashowcased 'Light Song' , his latest couture collection in Mumbai on July17, 2026.As the Official Automobile Partner of the showcase, MG SELECT marked the occasion with the unveiling of the MG M9 and the MG Cyberster Couture Edition, extending the collection's narrative into motion.

Talking about the success of MG SELECTmarqueelaunches, MilindShah, Head - MG SELECT, JSW MG Motor India,said, "The Cyberster and M9 havequicklybecome the most sought-after luxury EVs in their segment.By introducing a couture layer,we arebuilding on that popularity with an offering that is both rare and collectible. It strengthens MG SELECT's business proposition by uniting proven demand with exclusivity, ensuring our luxury channel continuesto establish itself as a curator of distinct experiences for discerning customers."

Couturier Gaurav Guptasaid, "I've always believed that great design transcends categories. This collaboration with MG demonstrates how the principles of couture, craftsmanship, precision and emotional storytelling can transform the way we experience luxury mobility. Together, we've created something that is as expressive as it is functional."

Both the M9 and the Cyberster carry Gupta's Serpent Infinity motif, a recurring signature in his work associated with continuity, transformation and quiet power.The motif is realised through the same embroidery artistry, tonal layering and hand-finished detailing that defined the silhouettes on Light Song's runway, lending each vehicle a sense of movement and depth that shifts with the light, much as fabric does.

Couture Editionkit for each vehicleis limited to 50 units and available exclusively through MG SELECT Experience Centres across 14cities.Reservations open at www.mgselect.co.in. For any queries, one can reach Elite Hub at [e-mail] or call 1800 57 00 000. Deliveries beginAugust 10, 2026.

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Published by HT Digital Content Services with permission from PNN.