Mumbai, Oct. 10 --

Easy Boba Launches Limited-Edition 'Cheese Foam Shakes' Across Select Outlets in Mumbai, Blending Dessert Comfort with Cafe Innovation

India's authentic bubble tea brand, Easy Boba , just dropped something wild - "Cheese Foam Shakes." They're creamy, unapologetically indulgent, and the brand's first-ever non-vegan line.

Bubble Tea Gets a Dessert Makeover

If bubble tea had a decadent cousin, this would be it. Easy Boba's new Cheese Foam Shakes blur the line between dessert and drink - a bold move that blends creamy milkshake nostalgia with the textural kick of tapioca pearls.

Each shake is topped with a velvety cheese foam , whisked right into the cup to form a luscious, cloud-like layer. This is not your regular froth - it's a rich, dessert-style topping that balances sweet and savory in one sip. It's weirdly addictive - like tiramisu met bubble tea at a Mumbai cafe and decided to stay.

The new range is available in ten flavors that read like a dessert hall of fame: Red Velvet, Mango, Nutella, French Vanilla, Belgian Chocolate, Salted Caramel, Cookies & Creme, Ceremonial Matcha, Lotus Biscoff, and Blueberry.

A First for Easy Boba - and a Little Bit of Risk

This launch marks Easy Boba's first non-vegan product , a gutsy pivot for a brand known for dairy-free options. "We wanted to take the comfort of dessert and combine it with the fun, texture, and creativity that Easy Boba is known for," said Adnan Sarkar , the brand's founder.

That's not just marketing fluff. Easy Boba has built its following by balancing global trends with Indian taste sensibilities . Introducing a dairy-based product might seem risky, but in a country where cheese somehow sneaks into everything from pizza to pani puri, it's a calculated risk that might just pay off.

Where to Find It (and When to Splurge)

The Cheese Foam Shakes are rolling out across select Mumbai outlets - Juhu, Chembur, Santacruz, Kemps, Hill Road, and Carters .

And here's the kicker: during Easy Boba's "Slay Day" Offer (the 15th of every month), every item on the menu - including these rich new shakes - is priced at just Rs.99 .

Miss that day, and you'll shell out between Rs.200-Rs.250 , which, to be fair, is still cheaper than some of Mumbai's designer coffees that taste like regret.

Why It Works - The Psychology of Indulgence

There's a reason this launch hits the sweet spot (literally and psychologically). In India's cafe scene, customers are craving novelty that doesn't feel foreign. A drink that combines dessert comfort with bubble tea playfulness does exactly that.

Add to that the social media factor: those layered colors, the foamy top, the pearls at the bottom - it's Instagram gold . Don't be surprised if #CheeseFoamShakes starts flooding your Reels feed.

According to [External Link → industry report placeholder], India's bubble tea market is projected to grow at over 14% CAGR through 2030 , driven by Gen Z's obsession with customizable drinks. Easy Boba, with its 20+ outlets nationwide , clearly wants to dominate that growth wave.

Balancing Indulgence with Inclusivity

Even with this indulgent twist, Easy Boba hasn't abandoned its inclusive ethos. The brand's menu continues to feature low-calorie , dairy-free , and plant-based options, making it a rare cafe brand that genuinely caters to everyone - from fitness freaks to lactose-intolerant boba lovers.

In a market full of copycat chains, Easy Boba stands out for how it blends international aesthetics with Indian practicality . You can walk into one of their stores in Mumbai and feel like you're in Taipei - until someone yells, "One Nutella shake, extra pearls!"

A Cafe Brand with a Cult Following

Since its launch, Easy Boba has carved out more than just a fan base - it's built a community . Their audience isn't just buying a drink; they're buying a mood, a lifestyle, a tiny rebellion against boring beverages.

While older brands still debate the "authenticity" of bubble tea, Easy Boba is out there experimenting - matcha one day, biscoff the next. And now, cheese foam.

Their stores are bright, cheeky, and full of energy - much like the drinks themselves. The vibe? Somewhere between an art cafe and a K-pop music video.

Final Sip

Easy Boba's Cheese Foam Shakes are exactly what India's cafe culture needed: a reminder that fun and flavor don't have to be mutually exclusive. It's indulgence done with personality.

If you're looking for a drink that makes you question your diet choices but not your happiness - this is it.

For more details, kindly follow on Instagram @easybobaindia or visit www.easyboba.in



Published by HT Digital Content Services with permission from PNN.