A Historic First for the Mutual Fund Industry: MIDASX & MF Utilities India Partner to Bring AI-Powered Wealth Tech to MFDs Across Bharat

Mumbai, Aug. 20 --

Aakash Bansal, CEO, MIDASX, along with Ganesh Ram, MD & CEO, MF Utilities India
MIDASX, India's first AI-Powered B2B2C Multi-Asset wealth technology platform, has entered into an exclusive strategic association with MF Utilities India to make its multi asset wealth platform available to all Mutual Fund Distributors across the country.

The association will enable MFDs to access and distribute Mutual Funds, International andIndian Equities, Corporate Fixed Deposits, Loans against Securities, Unlisted Securities, Bonds,MLDs and other financial products through MIDASX's integrated technology ecosystem. Thepartnership is designed to give distributors a broader productsuite;AI led technologycapabilities and the ability to build scalable wealth businesses.MIDASX currently works with 2,000 plus MFDs, serving 7 lakh plus investors with assets of overRs.2.5 lakh crore across 160 plus cities spanning Tier 1, Tier 2 and Tier 3 Bharat.

Aakash Bansal, CEO, MIDASX , said, "The next phase of India's wealth creation will bedriven by empowering the people who already have the trust of investors. MFDs have therelationships and reach. Our job at MIDASX is to give them the future ready, new age andaffordable technology to take those relationships across products, markets andgeographies. Our association with MF Utilities India is an important step towards makingmulti asset wealth technology affordable and accessible to the last mile MFDs acrossIndia."

Ganesh Ram, MD & CEO, MF Utilities India, said, "The MFD community continuouslyplays an increasingly important role in expanding participation in financial marketsacross India. Our association with MIDASX brings together AI led technology anddistribution capabilities for MF & SIF products. We are pleased to collaborate withMIDASX and look forward to supporting MFDs with technology enabled solutions thatcan help them serve investors and build their businesses."

MIDASX is also the Exclusive Strategic and Technology Partner to MACG, the Mutual FundDistributor Association of Associations, a collective platform representing 50+ mutual funddistributor associations across India and working towards strengthening the interests,capabilities and technology adoption of the distributor community.

Together, the MF Utilities India and MACG partnerships strengthen MIDASX's MFD-focusedecosystem by bringing together distribution, industry networks and technology to support thefuture of wealth distribution in India.

MIDASX has raised Rs.35 crore to date from family offices and UHNIs and is currently raising anadditional Rs.200 crore to accelerate its growth.

With its growing distributor base, association led partnerships and expanding multi assetcapabilities, MIDASX is positioning itself as a technology backbone for India's next generation ofwealth distribution. The platform enables MFDs to move beyond a single product approach andbuild comprehensive, technology led AI-Powered Multi-Asset wealth businesses.

About MIDASX

MIDASX is India's first AI-Powered B2B2C Multi-Asset wealth technology platform built toempower Mutual Fund Distributors and financial advisors with technology to distribute andmanage multiple financial products through a single ecosystem. Its platform combines AI, digitaltools and multi asset capabilities to help distributors improve productivity, deepen investorengagement and scale their businesses across India.

About MF Utilities India

MF Utilities India is a transaction aggregation and technology platform serving the mutual fundindustry and its ecosystem of distributors, investors and asset management companies. Theplatform enables a unified digital infrastructure for mutual fund transactions and relatedservices, helping create greater convenience, efficiency and connectivity across the mutual funddistribution ecosystem.

MF Utilities India works towards enabling a technology driven and interoperable ecosystem thatsupports the evolving needs of distributors and investors across India.

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Published by HT Digital Content Services with permission from PNN.