Italy, May 20 -- TIM is taking a new approach to its relationship with consumer customers and launching TIM Star, a new free loyalty program designed to reward relationships that grow over time, transforming them into tangible and increasing benefits. The initiative is part of a broader strategy that puts the customer at the centre of attention, with the goal of rewarding not only participation but also long-term loyalty and activated offers, recognizing the value of those who have chosen TIM for many years and offering an increasingly simple and personalized experience.Available from today on the MyTIM app and at tim.it, TIM Star is the evolution of the previous TIM Party, aiming to better meet customer expectations. The initiative, born f...