United States, Sept. 5 -- Artificial Intelligence (AI) and other emerging digital technologies are transforming nearly every aspect of The Coca?Cola Company's global business. From R&D and marketing to inventory management and supply chain procurement, the company is constantly exploring how AI can progress creativity, productivity and collaboration.Now, the company has joined the newly established MIT Generative AI Impact Consortium as a founding member. This collective is committed to harnessing the power of AI for societal good through bold collaborations. TCCC joins OpenAI, Analog Devices, Tata Group, SK Telecom and TWG Global in the consortium. The group of interdisciplinary MIT researchers and cross-sector industry leaders will bridge...