NDTV adopts Amagi(R) AdFlow Orchestrator to boost channel performance on FAST and CTV platforms
India, Oct. 22 -- Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi(R) AdFlow Orchestrator to boost channel performance on FAST (Free Ad-supported Streaming TV) and Connected TV (CTV) platforms. Amagi AdFlow Orchestrator enables content owners to automatically condition and restructure SCTE-35 ad markers for each distribution partner. By aligning broadcast signals with streaming platform requirements, it ensures that every ad opportunity is valid, reachable, and optimized for maximum yield.Like many Indian news broadcasters, NDTV's linear channels carry long commercial breaks that can run 15 to 18 minutes per hour-segment. This standard ...
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