India, March 27 -- Mobavenue Media (MMPL), a wholly owned subsidiary of Mobavenue AI Tech, has further strengthened its advanced two-tower neural network modelling framework. This forms part of its ongoing transition towards AI-native platforms aimed at enhancing advertising outcomes for its customers.The two-tower modelling approach leverages deep neural network architectures to model and match high intent users with relevant customer offerings independently. The first tower focuses on identifying and predicting high-conversion propensity users based on behavioural, contextual, and real-time engagement signals. The second tower dynamically optimises bidding and budget allocation strategies, enabling intelligent capital deployment aligned w...