United States, April 27 -- As AI usage in marketing organizations accelerates exponentially, marketing leaders are increasingly asking how much autonomy AI should have, where human control matters most, and how to move beyond isolated AI features toward systems that measurably improve outcomes. SAS' approach is clear: AI should amplify human expertise, not replace it. To aid with this, SAS today announced the expansion of agentic AI capabilities within SAS Customer Intelligence 360 with specialized AI agents designed to work alongside marketers.This new generation of purpose-built AI agents will collaborate with users, operate within defined guardrails and deliver value across audiences, journeys, decisioning and execution while transparenc...