United States, Oct. 28 -- Cargill has introduced Craftiva (TM) , a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up great taste.Consumer research points to growing demand for reduced-sugar options. In the International Food Information Council's 2025 Food & Health Survey, 61% of Americans said they are trying to limit sugars, while 14% said they are trying to avoid them entirely. Among younger consumers, Cargill's 2026 Future of Sweeteners research found that 1 in 4 Gen Z and millennial consumers prefer reduced-sugar products. Built on Cargill's sweetener and flavor expertise, Craftiva is designed for the middle ground between full sugar and zero sugar. Its reduced-su...