India, Aug. 13 -- Global power today is not confined to weapons or borders - it revolves around stories, the shaping of narratives, and skilfully directing those perceptions to serve a nation's long-term interests

When we talk about global power today, we rarely talk just about weapons or borders anymore, we talk about stories. We talk about who controls the narrative. That's essentially what geostrategic communication is: Shaping how a country is perceived in the global mindspace, and making that perception work in its favour.

But this isn't some new-age buzzword. Geopolitical communication has always been around, it's just evolved with time. Earlier, it meant states issuing statements through newspapers or prime ministers addressing t...