India, Feb. 26 -- In a bid to blend ambition with family duty, SBI Life Insurance on Tuesday launched a new campaign featuring cricketers Rishabh Pant and Ravindra Jadeja as brand ambassadors 'Jolly' and 'Polly', embodying the modern Indian's push-pull between dreams and responsibilities.

The TVCs highlight how life insurance empowers bold moves - like career switches or chasing passions - once loved ones' futures are secured. Rooted in SBI Life's mantra "Apne Liye, Apno Ke Liye" (For Self, For Family), the ads use relatable household banter to normalise protection as a confidence booster, not a chore.

Pant, as the instinctive 'Jolly', urges living fully with optimism, showing planning protects freedom. Jadeja, the steady 'Polly', stres...