India, July 30 -- Royal Challengers Bengaluru has become the world's first cricket team with a brand value of over $300 million, while IPL's business enterprise value has climbed to a whopping $20.6 billion, according to a study released by global investment bank Houlihan Lokey. The bank's 2026 Brand Valuation Report said the IPL's value as a business grew 11.4 per cent year-on-year to $20.6 billion, marking a second successive year of double-digit growth.

The league's stand-alone brand value also rose by 10.3 per cent to $4.3 billion. Since 2023, the IPL has added more than $1.1 billion in brand value. RCB retained the No. 1 spot among IPL franchises with a value of $312 million, a 16 per cent jump from $269 million in 2025, becoming th...