India, Aug. 14 -- Ramraj Cotton has launched PANCHAATM, a new handloom offering that reimagines the traditional Santhali weave of Mayurbhanj, Odisha, as a contemporary Dhoti. Through Panchaa, the brand continues its effort to bring India's lesser-known weaving traditions into the spotlight, creating renewed recognition and livelihood opportunities for the tribal women weavers who keep the craft alive.

Traditionally woven as sarees by women of the Santhali tribal community, this distinctive weave has gradually faded from prominence over the decades due to declining patronage, changing lifestyles and limited market opportunities. Recognising both its artistic value and its potential for contemporary relevance, KR Nagarajan, Founder & Chair...