India, Sept. 5 -- In a recent study, McKinsey highlighted five post-Covid trends in consumer behaviour and spending. The first states that what people adapted and adopted during the pandemic, i.e., reliance on connectivity and at-home activity, have become permanent. The biggest increases in spare-time allocations are in solo activities (social media, hobbies, relaxing). The share of time spent with friends, family or in-person social activities decreased. But the opposite has happened in some nations. Consumers in China report spending more of their free time with friends and family. The rise of the use of e-commerce and delivery systems have inculcated a "bring-it-to-me" mindset.

Social media, as far as consumers are concerned, has bec...