India, April 24 -- Delhi Police will roll out a week-long anti-drug awareness campaign across the capital starting April 24, 2026, as part of a broader effort to curb drug abuse and promote a drug-free society. The campaign, titled "Nasha -Not Cool," aims to target youth and communities through a mix of digital outreach and ground-level activities.

The initiative was announced on April 23, with the official launch of a campaign theme song at the Police Headquarters. The song, created in a rap format, focuses on the harmful effects of drug abuse and encourages young people to stay away from narcotics. It will be shared widely on social media platforms and screened in cinema halls across Delhi during the campaign period to ensure maximum r...