India, Feb. 27 -- When Samsung recently unveiled the Galaxy S26 Ultra, experts and social influencers were not talking about features such as a camera upgrade, or faster-super charging. Despite the talk of Artificial Intelligence (AI), the buzz was not about it as a feature of the phone. Instead, the South Korean giant presented it as an operating layer that ran across phones. The current Ultra generation will come with Agentic AI, which implies that unlike chatbots that respond to prompts, the former acts proactively, and uses reason, planning, and tools to achieve complex goals with minimal human oversight.

For many, this AI move shows that Samsung is in a reassessment mode, and feels that scale in hardware will not be enough to mainta...