India, April 22 -- Will Ternus use ingredients like innovation, vision, and design?

It is official. Three weeks after Apple turned 50, a new CEO is in place. He is not a visionary like Steve Jobs, although the outgoing Tim Cook, who will be executive chairman, describes him as one. He is not a supply chain expert like Cook. John Ternus, the new CEO-cook at Apple, who is likely to come with new recipes for apple phones (no pies), is someone with a "mind of an engineer, soul of an innovator, and heart to lead with integrity and honour." This is how Cook describes Ternus. Coming from a product-design background, the latter hopes to help Apple to "escape the iPhone's gravitational pill."

Despite Cook's success as the chief chef for 15 years...