India, Oct. 6 -- Netflix's ascent from disruptor to dominator now balances precariously between boundless growth and the entropy of excess in an increasingly oversaturated attention economy

The year is 2015, Zayn Malik is leaving One Direction, bitcoin tops the currency charts, the Apple Watch promises to track your every calorie and Hotline Bling memes flood the internet. Meanwhile, with bated breath, viewers await the moment Kevin Spacey is crowned Best Actor at the Golden Globes for the House of Cards. In what was a high stakes $100 million gamble, House of Cards, Netflix's inaugural in-house production, proved a resounding success, signaling that a once unassuming streaming service could truly rival television heavyweights. Having am...