India, Sept. 13 -- With Namo Bharat trains carrying around 1.1 lakh commuters daily, the piers and portal structures along the Ghaziabad-Meerut stretch are set to become a new outdoor advertising platform, offering brands visibility across busy roads, markets and residential areas. The National Capital Region Transport Corporation (NCRTC) has invited bids for licensing advertising rights on piers and portal structures along the more than 50-km Sahibabad-Modipuram section of the Delhi-Meerut Namo Bharat corridor.

Located largely along road medians, the piers are positioned alongside highways and arterial roads with heavy vehicular movement and pass through densely populated residential areas, commercial establishments and busy markets in ...