India, July 6 -- The Ministry of Electronics and Information Technology (MeitY) on Saturday issued a notice to Meta on Child Sexual Exploitative and Abuse Material (CSEAM) advertisements on Instagram, even as it extended the deadline for the company by three days to July 9 on the WhatsApp username issue.

The development came a day after IT Minister Ashwini Vaishnaw directed MeitY officials to summon Meta over Instagram ads allegedly promoting CSEAM.

MeitY has given Meta seven days to reply on the issue. "MeitY has ordered Instagram to disable all ads and content promoting and facilitating access to CSEAM," the sources said.

The latest action from the ministry comes amid a report by the BBC that alleged Meta's recommendation algorithm h...