India, May 13 -- As the world observes the International Day of Plant Health, ITC's unique ITCMAARS 'phygital' ecosystem, with its integrated, hyperlocal and customised solutions such as the 'Crop Doctor', powered by AI and ML-based capabilities, is enabling real-time detection of plant diseases, delivering tailored remedial guidance to Indian farmers.

ITCMAARS 'Crop Doctor' enables farmers to diagnose crop diseases and pest infestations instantly using AI-based image analytics.

This feature provided in the ITCMAARS superapp covers 70 different crops and has been used 3 lakh times in a short span, helping farmers take corrective measures and prevent crop loss. By ensuring early detection, the tool strengthens biosecurity at the farm lev...