India, Oct. 1 -- Most people have heard about greenwashing, the global practice when companies claim that they are more environment-friendly than they are. These can lead to grand announcements about projects to reduce carbon footprints, or earn carbon credits. But these plans are either puny in nature, or even non-existent. In the buzz surrounding circular economy, sustainability, waste management, zero net water and power usages, and Climate Change, this is an area of concern. Opposed to this shady and shadowy trend is an opposing one of greenhushing, when firms downplay their environment-related efforts. Experts contend that this practice is as dangerous as greenwashing. Still, why do companies pursue greenhushing?

According to a rece...