India, Oct. 25 -- Legendary adman Piyush Pandey - whose iconic campaigns and catch-lines like BJP's 2014 Lok Sabha poll slogans Acche Din Aane Wale Hai and Aabki Baar Modi Sarkar, Amitabh Bachchan's Pulse Polio promotion, Do Boond Zindagi Ke, Hamara Bajaj etc - which captured the minds and hearts of people across the country, passed away on Friday.

Pandey - who wrote lyrics for iconic video-song on national integration theme Mile Sur Mera Tumhara - breathed his last at 5.50am at a private hospital, where he was undergoing treatment for the past few days for respiratory complications. "Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush...