India, Aug. 3 -- The Delhi High Court has protected the personality rights of cricketer Yuvraj Singh and restrained the unauthorised use of his name, image, etc, by third parties for commercial or personal gain, including the sale of merchandise and creation of AI-generated or deepfake content.

Justice Jyoti Singh, in an interim order passed on the sportsman's lawsuit, said Yuvraj is one of the most decorated, recognised and globally renowned cricketers, who represented the country across all formats of the sport for 17 years, and those violating his personality and privacy rights needed to be "dealt with a heavy hand".

In the order passed on July 29, Justice Singh protected the exploitation or misappropriation of the name 'Yuvraj Singh...