India, Aug. 13 -- Norway's soccer star Erling Haaland's face has appeared on billboards, trading cards and television screens, becoming a social media phenomenon after scoring seven goals across four World Cup matches in July.

Now, police in Ecuador have found it in an unexpected place- printed on green rectangular packages that made up a stunning cocaine shipment seized in a truck near the Colombian border.

The driver of the vehicle was arrested following the seizure of 469 kg of cocaine on Wednesday, police said, but provided no explanation for the stickers bearing the image of the golden-haired Norwegian striker. However, it is common practice for drug traffickers to label shipments with the names of well-known sports figures and oth...