India, June 17 -- Power distribution company BSES has launched a city-wide multi-platform awareness campaign to promote rooftop solar adoption and encourage consumers to take advantage of Government-backed renewable energy schemes.

The campaign aims to accelerate the uptake of clean energy solutions by highlighting the benefits of installing rooftop solar systems under the Government of India's PM Surya Ghar: Muft Bijli Yojana and the Delhi Solar Policy.

As part of the outreach initiative, BSES has rolled out radio jingles across leading FM stations in Delhi, targeting a broad audience across the National Capital Region. The company has also placed advertisements at key Delhi Metro stations to maximize visibility among daily commuters. ...