India, July 8 -- The Bombay High Court directed the immediate removal of all deepfake videos, morphed images, AI-generated content and other unauthorised material featuring Bollywood actor Priety Zinta, observing that the misuse of such content infringes upon an individual's fundamental rights.

Justice Madhav Jamdar, while granting interim relief to the actor, said the unauthorised use of a person's likeness through artificial intelligence can violate personality, publicity and moral rights protected under the Constitution. The court also reminded social media platforms and other intermediaries of their responsibility to exercise due diligence under the Information Technology Rules.

During the hearing, the court remarked that online int...