India, April 6 -- In 2025-26, the annual turnover of dairy major, Amul, crossed the INR 1,00,000 crore milestone. The polka-dotted Utterly-Butterly girl is ecstatic, both with the revenue mark, and longest-running advertising campaign in the world. The annual growth in the last financial year was 11 per cent, which took the topline figure from INR 90,000 crore in 2024-25. According to a press release of the Gujarat Cooperative Milk Marketing Federation (GCMMF), "The surge is powered by a massive product portfolio of more than 1,200 product packs, a vast distribution network, and a rapid adaptation to the evolving needs of modern consumers." For most consumers, across generations, including Gen Z, the brand marks possibly the most successf...