India, Sept. 24 -- The recent legal actions taken by Aishwarya Rai Bachchan (Aishwarya Rai Bachchan v. AishwaryaWorld.com and Ors,2025 SCC OnLine Del 5943), Abhishek Bachchan (Abhishek Bachchan v Bollywood Tee Shop, 2025 SCC OnLine Del 5944), Ankur Warikoo (Ankur Warikoo v John Doe, 2025 SCC OnLine Del 3727) and Dr Naresh Trehan (Global Health Ltd. & Anr v John Doe & Ors, CS(COMM) 6/2025) before the Hon'ble High Court of Delhi have rightly thrust the discourse on personality rights into the national spotlight. For years, the concept lingered in our courtrooms, occasionally invoked, but rarely understood in its full constitutional and societal dimension. The alarming rise of generative Artificial Intelligence (AI)and Deepfake technology has ...