India, June 9 -- Apple unveiled new artificial intelligence features with a focus on privacy and day-to-day at its annual developers conference Monday the last one featuring CEO Tim Cook before he turns his post over to John Ternus in September.

While the iconic iPhone maker has been playing catch-up with rivals when it comes to AI, it sought to distinguish itself from its peers by stressing a privacy-centred approach and integrating AI across its devices and apps.

Cook received an extended standing ovation and told the audience he is "deeply grateful to have been on this journey with you" and said "the energy around Apple platforms has never been stronger."

The World Wide Developers Conference, which kicked off on Monday thousands of ...