India, Oct. 23 -- American Tourister has rolled out its new campaign, "Made in Nashik. For the World," a film that profiles the city behind the brand's global journey. At Nashik-the brands largest factory in the world-craftsmanship and skill come alive. This campaign is a tribute to the pride, scale and people who power American Tourister's journey as a global travel icon.

The TVC portrayed through the worker's lens at the Nashik plant- where the precision of manufacturing craft blends seamlessly with the vibrant craft and culture of Nashik - from riverbanks to bazaars, from the beat of the dhol to the beauty of Paithani-the campaign captures the heart of Nashik in every detail. This narrative captures how the city's deep-rooted traditio...