India, June 20 -- Following a successful debut season that helped emerging fashion brands unlock funding, mentorship, and accelerated growth, the Fashion Entrepreneur Fund (FEF) has officially opened registrations for Pitch To Get Rich Season 2, India's first fashion-focused business reality show.

In a newly launched campaign, Akshay Kumar and Karan Johar, as promoters of FEF, announced a massive Rs 100 crore investment commitment for promising fashion businesses across India; marking a 150 per cent increase over Season 1 and making it one of the largest funding opportunities available to homegrown fashion entrepreneurs.

More than just a reality show, Pitch To Get Rich has emerged as a launchpad for fashion founders looking to scale the...