Manila, Oct. 1 -- Officials of Western Union on Wednesday cited the savviness of Filipino mobile phone users for technical innovations as among the drivers for the projected strong utilization of their mobile application.

"We see really strong traction after only two weeks and a half after soft-launching the app. So this is just very promising for us," Gregory Laurent, Western Union vice president for the Philippines, Japan, Australia, New Zealand, and Pacific Islands, told journalists on the sidelines of the app's official launch in Makati City Wednesday.

He said the app is another level of how the financial firm wants to cater to its Filipino clients, due to several factors, such as the number of overseas Filipino workers (OFWs).

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